In recent posts, we discussed how to set value to your company’s social currency as well as how to best interact with the increasingly savvy social buyer. Think of those posts as the introductory conversation regarding Social Media ROI, Return on Investment.

In a recent article from Social Media Today, the topic turned to Social Currency. In our post last week, we covered Understanding the Social Engagement Index. The discussion rounded on how the interactions in the social media marketing realm are changing to even higher quality, engaging and informative discussions between businesses and their prospects and clients.

If your business is investing time and money into a social media marketing plan, it’s important to understand that there is more to social media than simply posting to a Facebook page or sharing your content with groups. The social buyer is becoming more discerning, and businesses using social media to drive sales or conversions need to understand how to effectively reach and convert social media contacts to customers.

As we’ve noted previously, Social Media is meant to be social. With that in mind, what does it mean to have social media influence? Are you the voice that people turn to listen to? Who is? How can you become an influence with your social media profiles and pages?