When trying to generate leads and increase conversion rates, consider content marketing strategies rooted in empathy.

If you are investing time and money into an inbound marketing strategy, your ultimate goal is to generate leads and increase your conversion rates. However, there is more to an inbound marketing strategy than building the tactics based on your target market’s driving interests, and putting those tactics into play.

Video marketing is an effective method for generating Internet leads.   Even if you’re a national company with one or multiple locations or service areas, video marketing is a crucial aspect to your internet marketing strategy. These recently reported statistics about the application and statistics of YouTube give deeper meaning to just how many internet leads it can drive for your company.

When you consider an inbound marketing strategy for your business, it’s important to build that strategy in a particular order. Like any strategy, you need to understand the goals of the plan before you can take that first step. With this in mind, we thought it be helpful to share the plan behind the plan - how to build the best inbound marketing strategy for your business.

When creating a strategy behind a lead generation process, businesses need to consider the final step in the process, landing page conversion.

Three mistakes often explain why social media marketing services decrease or even stagnate a company’s inbound lead potential. Read on to learn how to avoid these common errors and ensure the best possible outcomes from the lead generation process you implement.

Have you read articles about ranking higher on search engines by joining Google +?   Many social media enthusiast state that using Google + will increase website creditability.  If all you’ve done thus far is open an account and posted a blog, you’re off to a great start.  Now take the next step and use Google’s Authorship tag. By adding Google Authorship to your site you’ll become “more authentic”. The tool allows you to link your content with your Google + profile. Essentially, it permits Google to connect their search engine with their social tool, Google +.  Here’s an example of how Google Authorship and Google+ search results appear, along with instructions on how to do it.

No matter if you run a national company with multiple locations scattered around the United States or if you are a business with only a regional market base, local SEO could benefit your website. As consumers become more and more adept at searching the web for the exact product or service they need, it’s crucial that they be able to find your local office, shop or storefront for their needs. There are several local SEO methods that can be employed for any company and an internet marketing agency is the best source of work for this effort.

As part of their core options for clients, the average internet marketing agency will offer a diverse list of lead generation services to clients. These services are meant to not only drive more traffic into the top of their clients’ sales’ funnels, but to increase conversions overall from that traffic.

On March 7, 2013 Facebook announced their new initiative to redesign their News Feed to reduce clutter and focus more on stories. The announcement comes on the heels of Facebook’s Graph Search a tool used to sift through Facebook’s data in a more organic way. According to Facebook’s research, clutter was the biggest complaint about their news feeds. The new design will include more features such as segmented multi news feeds, larger images, and cohesive response design for mobile, tablets, and computers. Facebook will slowly roll out the news feed over the upcoming weeks. Early adopters can join the waiting list for now if they want to see the redesign before the masses. Click here to join today.