You have your content strategy in place and the wheels are turning, fingers are tapping away building the engaging, keyword-oriented and timely content that will draw the attention of your target market online. You have your offsite blog set up and have posted your content there as it RSS feeds back to your website blog page.

“Content is king”. “Target your content to your audience”. “Use keywords in your text”.  We’ve all heard of at least one of the rules surrounding writing online content, and to be honest, a lot of the basic writing platitudes (K.I.S.S. – Keep It Simple Stupid) tend to get thrown in when we question how to go about populating our websites and blogs with text. However, writing for the web is not a matter of just putting content onto a web page or blog. The thought process needs to begin before a single word ever gets typed onto the page, because as a medium, the web is alive and requires a very different perspective to writing than print.

Your website’s SEO is dependent on several different internal and external factors. Oftentimes the content on a website becomes stale due to lack of updating and that can have a drastic (hear “negative) effect on your site ranking. Because search engines catalogue web pages with recently updated content more often, having content that doesn’t change can be a problem for your SEO. Here are several ways to make your web content SEO conscious and keep it a viable part of your web marketing plan.

Can you really increase your SEO 140 characters at a time? Absolutely. Twitter is the most popular micro-blog site on the web, and companies with a well-thought-outTwitter strategy can really make headway for their brand. Here are 7 ways you can enhance your SEO with your Twitter account: