Okay, you get it. You need to get some social media profiles and pages in place and you need to start posting on them. Sounds easy? It’s no secret that companies, small to large, are utilizing social media platforms to build their brands and generate leads. Even so, social media is still a new media in the minds of many business owners, and can be an ambiguous space to market in. Steer clear of these four common misconceptions that plague the potential of social media marketing, SMM.