Reports have shown that the top 1% of your social media sites audience generates nearly 20% of all the site traffic through sharing and commentary. This 1% is your key target, those followers, friends and contacts that can drive your brand awareness and sales. So, it is crucial that you learn what makes this key demographic tic, in other words, what the Social Media influencers are and how to reap their response in sales.

As the year comes to a close and business owners around the country consider options for their 2011 Web Marketing budgets, focus turns to the Social Media trends for the year to come.

In the highly competitive world of web marketing, one of the key goals of any company’s successful online marketing campaign is the ability to build brand awareness. However, building the inherent “front of mind” reaction in any target market with thoughts of one particular brand takes a well-thought-out strategy comprised of content and graphics that give off a specific message. This strategy takes time and constant management to build momentum.

Five years ago, it was not uncommon to land on a website and have the benefit of facing brightly colored flashing or scrolling graphics promoting services or products. Websites were entertaining and drew the attention of visitors, but the current market and savvier online shoppers asks more of websites. Due to the increased volume of sites and the ongoing move from pc based websites to mobile sites for smart phones has made Flash based web pages obsolete, if not harmful, to businesses online marketing plans.