Yes, Facebook layouts have more changes. Users are up in arms and companies wonder how it will affect the SEO benefits that Facebook provides. Is there any negative effect to SEO for businesses? To put it simply, well, no. Companies garner SEO benefits from Social Media sites like Facebook from links in post content and how frequently the page with that content is visited. These new Facebook layouts have no affect on that.

Your web design is the central point of your online marketing plan. It is the target of every back link you post online via tweet, blog post or article link. It will do your business no justice if your readers bounce away within seconds of clicking through from your online content. Be sure your web design is working for the benefit of your SEO as well as your conversions.

The content strategy in place to support your website’s SEO (Search Engine Optimization) is an integral tool to reaching the rank you want on the Big 3 search engines, Google, Bing and Yahoo. Consistent blogging for SEO with keyword-oriented posts will not only build your online brand awareness with your target market, but it also allows for regular click-thru’s to your site, and provides permanent back links to your web pages to drive your website up the search rank.

It is the similarities between SEO and Social Media that allow them to work together easily to the benefit of your online business. How so, you ask? Social Media plan relies largely on the content strategy and market segment you have selected, and the same goes for your SEO strategy. Both involve regular keyword research, monitoring of your target market’s activity as well as gauging the results of your efforts consistently.

For brands using Social Media as an aspect of their web marketing plan, their social media strategy is the driving force behind how they approach their target market in the social media space. Without being redundant, it is important to remember that this strategy is the plan set forth at the initiation of a social media marketing plan detailing the content, networks, timeline and execution meant to gain the attention and response with social media. In other words, your social media strategy notes the Who, What, Why, How, and Where of this portion of your web marketing plan.