As companies continue to invest in social media to build their brand awareness online, the argument comparing the importance of “Like” quantity and “Like” quality for business Facebook pages keeps on going. On what side of the “Like” argument does your company lie? Are you a proponent of getting as many “Likes” for your page as possible, or are you more tuned into connecting with viable prospects on Facebook and interacting with them thru your page content, lending to a growth of “Likes” over time?

Have you been hearing any of the chatter about Google+? This version of the Google Search Engine for networking allows for increased functionality than a standard Google profile and takes into consideration the social focus of today’s web user. Keeping this in mind, it was only a matter of time before Google+ and its enhanced options was turned towards the business web user.

Have you been diligently writing content for your blog every week? Is it getting traffic or building brand awareness? No? You’re not alone. Here are the top 10 things you may be doing when you blog that could be wasting the time you’re putting in every week:

With every new release of increasingly powerful and web-ready smart phones, companies that use a blog to reach their target market have to consider the blog functionality for mobile access. There is no ignoring the need for a mobile-ready blog for both brand building and trust-building purposes within any company’s target market. The following four points will help redesign your blog for the best mobile access possible.

While many national brands continue to focus their efforts on national branding on most levels, there is a renewed trend for both local and national companies to focus on their local market both online and off. For companies with a web presence, that means emphasizing efforts for their local SEO, Search Engine Optimization.