Search engine optimization isn’t a new subject for any company with a website. It is understood that in order to top out in search engine rankings, businesses have to continually invest in Search Engine Optimization techniques to maintain their page position for organic (keyword-based) searches on the web. That being said, many companies don’t consider implementing SEO tactics until after their website is complete, and/or focus on external SEO tools like directory submissions or article marketing to increase their page rank. This could be a fatal error for your SEO plan. Here’s why:

Search Engine Optimization, SEO. The ability to ensure that your website ranks high on the first page based on keyword searches by web users. Within the top 5 on that first page of search results is the optimal location, and business owners have been implementing tactics to hit that spot for years.

At a recent symposium in sunny California, we had the pleasure of speaking about Social Media Marketing (SMM). Kevin Burkum, Senior Vice-President of Marketing from the American Egg Board, presented as one of the panelists on his experience and outcomes using SMM. The Board has been utilizing SMM tools to promote their “incredible edible egg” campaign to target US based moms. The marketing plan has been a rousing success for the egg industry, and this case study will outline the strategy, implementation and results of their social media efforts. Kevin’s approach is worth noting and applicable across all industries. 

As any business owner or site administrator with a Facebook FAN pages knows, there are some significant changes coming down the pike for the layout, development and functionality of Facebook FAN pages. While theses upgrades aren’t optional, all pages will eventually have to move to the new options if they want to use them effectively for marketing purposes. The changes do pose some enhanced features increasing the marketing capabilities of the Facebook site.