Want to shake up your social media marketing plan? Try these 3 new social media tools on for size and get a little more control of, and more results from, your social media marketing.

As a business owner, you don’t have time to waste working with multiple online marketing firms to find the one that fits your online marketing goals and budget. When you hire an online marketing agency, you need to know that they will fulfill the contract efficiently, on budget and at or above your marketing expectations. Interviewing prospective online marketing service providers can be time consuming, and unless you know what questions to ask, it can be hard to determine a good fit.

Your first month’s reports are in for your online marketing plan, and the numbers, while encouraging, seems a little low. You know for a fact that you should have more interactions on Facebook from your contacts, and your click-thru-rates from your tweet links are growing, but not fast enough to reach your goals within the estimated timeline. Beyond your social media efforts, website traffic is also seeing some increases, but you know your competitors are still getting the lion’s share of site traffic.

All the graphics have been built and all your selected social media sites like LinkedIn, Facebook and Twitter are in place along with your profiles on niche blogging and article marketing sites. You’ve decided on your marketing message and have worked up your target keyword list. Checking off the first few points on your marketing strategy is an effective step to garnering results. However, now you’re faced with the difficult task of building the content that supports your online marketing message and goals.

We’ve talked about many aspects of a business marketing plan, from Mobile Strategies to Social Media to Web Design and SEO, but there is one underlying factor that can unravel the best business marketing strategy.