You consider yourself a marketing “guru”. You’ve worked in or followed the marketing industry for years and understand the important of research to build a strategy for your marketing goals, who you are targeting, how you plan to reach them and what you’re going to say. Would it surprise you to learn that this process almost goes completely out the window when company’s turn their focus to Social Media Marketing?

NetProspex recently posted several social media case studies on their blog, and in reading them, we found the notes on Cisco’s B2B Social Media Marketing success to be particularly interesting.

As corporate America continues to invest in Social Media Marketing, the board room discussions have turned towards the management of the new media sources being implemented into existing marketing plans as well as how the new media outlets change their internal marketing processes.

Okay then. Your business has taken the plunge into the Social Media Marketing pool and you’re getting a handle on how to swim with the current. As you streamline your efforts and build your network, how can you be sure that your efforts are proving beneficial in the “buzz building” goals you have for your company?