With more than 1.5 million local businesses having Facebook Fan pages, according to recent statistics from www.digitialbuzzblog.com, it’s becoming increasingly important that each page stand out to their target market so they can become a “Liked” page. An interesting but often overlooked way to draw the attention of a potential target is to use the custom Facebook profile and Fan page graphic area as a free advertising space for the Fan page.

Any local business engaging in web marketing knows that there is a very real need to enhance their web marketing with geo-targeting options. This means that, for those local companies that work with clients within a specific geographic region, no matter how small or large, every level of their web marketing plan needs to include some degree of geo-targeting to ensure the most bang for the invested buck. 

With more than 233,800,000 sites registered worldwide, businesses with a website need to use the latest advances in technology and tools to compete within their market. Online shoppers are not only more discerning than in the past, but the utilization of social media sites has divided their attention from traditional websites they find through web browsers and those web pages and profiles they can find on the social media sites they use every day.

The Trend: Talking the Talk of Facebook Fan and Twitter Follower Value

In the month when television ads kick up into high gear to sell, sell, sell the holiday spirit, recent reports have shown that Social Media may be inching into popularity in a realm normally covered by more traditional media channels.