For many companies, the blog is the driving force behind their online marketing plan. It provides a consistent, compelling resource for their target market and client base. The question that plagues most business owners though is how to build engaging content with their blog posts that will garner the increased readership and subscriptions that can turn into sales or conversions for their business. What to write about? The next five points cover how to find the topics to help write content to build any online brand.

You’ve had success with your Facebook FAN page. Your FAN base continues to grow, you get regular comments and shares of your content. Great, right? Well, maybe you’re seeing growth, but are you seeing the same growth as your competition? If not, it’s time to consider a Facebook promotion to draw traffic and attention to your Facebook page.

Around the globe, there are more than 5.3 billion mobile subscribers. With smart phones in the hands of 40% of all adult mobile phone users, it’s obvious that the flood of smart phones is not going to subside anytime soon. With the “right now” access that smart phones allow for, businesses have to be aware that there has been a change in how consumers shop on the web. Combine the smart phone phenomenon with the increased usage of tablet computers, like the iPad, the laptop or desktop computer is becoming the third choice of how to hunt for the things we want, need and desire online.

Have you noticed a drop in your website’s rank lately, since Google made additional changes to its rank algorithm’s? Well, these mathematical operations set the bar as to how your website will rank, based on a number of criteria, which are often vague to site owners. The most recent algorithm updates have hit the website SEO community hard. Keeping that in mind, it’s important to remember that Google’s algorithm changes aren’t new, and they’re certainly not going to stop.