Marketing research is a vital step that can help ensure the success of any type of marketing plan, so why is it so often left out of the process? When targeting a market or market segment, how can any plan expect to be successful if it doesn’t take into consideration what the market is saying or where it can be reached?

Mobile marketing is pushing forward full-steam ahead. While it has been used primarily as a B2C tactic, as executives become more reliant on their smart phones, there is a very real need for detailed and targeted mobile marketing strategies for all companies, B2C and B2B alike.

As has been reported, online marketing is continuing to grow across most industries. Both B2B and B2C companies are investing more of their marketing dollars into the various tools and sites available on the web. To be competitive in this growing market, business owners need to understand where to focus their efforts to make the most of theirspend. There are three specific trends that will provide focus to any company’s web marketing plan for 2011:

Happy New Year! Forget getting back to business “as usual”, there is already a new trend on the very near horizon poised to advance the options for business to business, B2B marketing as we know it.