When a prospective client lands on your website homepage, what do they see? Bold but well-positioned graphics, well-thought out text that helps answer their needs, and links to your blog or social media content? Or, do site visitors see flashy, graphic-filled home pages that scream “All About US.”

Are you considering website redesign for your business? I’ll begin by defining what I mean by website assets:

Make sure your prospect or client is going into a redesign for the right reasons. You need to establish that website redesign is a continuous process, and just as much about functionality as it is design. The first thing they will need to do, along with your help, is set their redesign goals.

Around the globe, there are more than 5.3 billion mobile subscribers. With smart phones in the hands of 40% of all adult mobile phone users, it’s obvious that the flood of smart phones is not going to subside anytime soon. With the “right now” access that smart phones allow for, businesses have to be aware that there has been a change in how consumers shop on the web. Combine the smart phone phenomenon with the increased usage of tablet computers, like the iPad, the laptop or desktop computer is becoming the third choice of how to hunt for the things we want, need and desire online.

Your web design is the central point of your online marketing plan. It is the target of every back link you post online via tweet, blog post or article link. It will do your business no justice if your readers bounce away within seconds of clicking through from your online content. Be sure your web design is working for the benefit of your SEO as well as your conversions.

With every new release of increasingly powerful and web-ready smart phones, companies that use a blog to reach their target market have to consider the blog functionality for mobile access. There is no ignoring the need for a mobile-ready blog for both brand building and trust-building purposes within any company’s target market. The following four points will help redesign your blog for the best mobile access possible.

As smart phones continue to advance in their technology and web capabilities, business owners need to integrate functional mobile web capabilities to their company websites. With a well-designed mobile website, businesses can rest assured that their busy prospects and clients will be able to get the best view and function of their site, increasing their potential conversion rates significantly.

As any business owner or site administrator with a Facebook FAN pages knows, there are some significant changes coming down the pike for the layout, development and functionality of Facebook FAN pages. While theses upgrades aren’t optional, all pages will eventually have to move to the new options if they want to use them effectively for marketing purposes. The changes do pose some enhanced features increasing the marketing capabilities of the Facebook site.

With more than 1.5 million local businesses having Facebook Fan pages, according to recent statistics from www.digitialbuzzblog.com, it’s becoming increasingly important that each page stand out to their target market so they can become a “Liked” page. An interesting but often overlooked way to draw the attention of a potential target is to use the custom Facebook profile and Fan page graphic area as a free advertising space for the Fan page.

With more than 233,800,000 sites registered worldwide, businesses with a website need to use the latest advances in technology and tools to compete within their market. Online shoppers are not only more discerning than in the past, but the utilization of social media sites has divided their attention from traditional websites they find through web browsers and those web pages and profiles they can find on the social media sites they use every day.