You consider yourself a marketing “guru”. You’ve worked in or followed the marketing industry for years and understand the important of research to build a strategy for your marketing goals, who you are targeting, how you plan to reach them and what you’re going to say. Would it surprise you to learn that this process almost goes completely out the window when company’s turn their focus to Social Media Marketing?

Okay then. Your business has taken the plunge into the Social Media Marketing pool and you’re getting a handle on how to swim with the current. As you streamline your efforts and build your network, how can you be sure that your efforts are proving beneficial in the “buzz building” goals you have for your company?

Marketing research is a vital step that can help ensure the success of any type of marketing plan, so why is it so often left out of the process? When targeting a market or market segment, how can any plan expect to be successful if it doesn’t take into consideration what the market is saying or where it can be reached?